IQOS: How Does It Work and Where Can You Find One? Vaping360 Hamburg, Germany. 13th Nov, 2018. A Philip Morris iqos e cigarette lies on the counter of a tobacco shop, competition in the market for electronic cigarettes becomes fiercer. On Wednesday (14.11.2018), Philip Morris' Philip Morris' new vaping product may replace cigarettes. Here's why Fox Business Philip Morris wanted to market IQOS, a new tobacco device as safer than cigarettes Vox Philip Morris CEO Sees Regions Overturning E Cigarette Bans Bloomberg